Media monitoring sent by IMEDIA reach the most significant companies of Hungary (Hungarian and multinational companies, banks, pharmaceutical and food industry giants, state organisations), so with one word, the biggest advertisers. Our digests are read by those who have a direct control over the communications strategy and handle public relations of their companies. It is also them who will decide what media to support, to who to give an interview and who to invite to their events. So, appearance in the monitoring of IMEDIA may have a direct influence on the business performance of publishers via decision makers' allocation of money spent on advertisement and other PR tools.
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